The Single Bottom Line

With a long enough time horizon, many social benefits created by the operations of for-profit companies can generate private benefits for the companies themselves. As a result, executives planning for the long term create social benefits in the most efficient way when they target a single bottom line – profit. Though calculating the private value of social initiatives under a single bottom line requires the use of estimates and probabilities, this approach offers greater efficiency in decision- making and more sustainable social benefits than schemes such as corporate social responsibility, creating shared value, and double- or triple-bottom lines.

Website:

Pages:

14

Author:

D. Altman, J. Berman

Date:

June 13, 2011

Media Type:

Book

Category:

Philanthropy, Responsible Investing