The Principles of Good Impact Reporting

Have you ever wondered whether anyone really reads your annual report? Is it just a matter of compliance, or do you see it as a way to tell people what you’re achieving?

The annual report can be an important tool in your communications arsenal. It is often the first place funders will go to find information about a charity, so it pays to make it clear and compelling. But this is no mean feat: financial information is never going to light up a donor’s eyes, and long descriptions of services and achievements can struggle to be engaging. How can you stand out from the crowd and make sure your next annual report is truly inspirational?



Civil Society Finance


Tris Lumley and Katherine Smithson


June 20, 2012

Media Type:

Report, Website


Impact Measurement