Investing for the Good of Society : Why and How Wealthy Individuals Respond
This report presents compelling evidence which shows that many of the more affluent wealthy individuals (over £100k of investment assets) can be motivated to try social investments.
A combination of research approaches reaches the conclusion that the primary motivator for this group is ‘social/ethical values’. They are motivated by a desire for wealth to achieve a social good as well as have the potential to produce a return.
The potential for a lower return or for the need for social enterprises to work with government are not a barrier to involvement. The overwhelming motivation for becoming a social investor is that, as with other parts of their lives, their wealth should have a positive impact on society.